Find the gap between your brief and the cut
A clear read on campaign fidelity across everything your team is shipping, plus the tool to fix it: when a score comes back low, the platform can rewrite your brief around what the asset delivers, so your team catches the gap while there's still budget and time to close it.
What a creative director gets
You get a read on the brief before the spend
Intent tells you whether the asset delivers your brief while there's still budget left to fix it.
The Refined Brief tool rewrites it so you can try again
When Intent comes back low, the Refined Brief tool rewrites your brief around what the asset delivers, so your next attempt starts from something achievable.
One view across every campaign
The same Intent score, computed the same way, on everything shipping under your direction.
See the rewrite next to the original
The Refined Brief targets the two dimensions Intent scored low on: message alignment and CTA clarity.
"Launch video for Northwind's spring release. Message: switching takes five minutes. Audience: small-business owners evaluating a new tool. Tone: confident, not salesy. CTA: start your trial."
"...close on a direct, single-action CTA: have the narrator say 'start your trial' on camera, not an end-card link a viewer has to notice and click on their own."
Sharper A/B tests than click-through alone
Intent and Identity scores travel with each variant as tags: predictive simulation on each variant before it runs, diagnostic post-assessment once it has.
Segment variants by signal
Filter your paid-social test set by Intent or Identity score, so you can see whether the winning variant held the brief, or happened to click well.
A head start on the next brief
Signal data from a completed test tells you which dimensions correlated with performance, so the next brief starts from evidence instead of a hunch.
Get the Intent score on your next cut
You get the full breakdown, plus a Refined Brief if it needs one.
Get early access