Is every asset true to your brand?
Identity is the public name for Brand Compliance: not whether the work copies your brand materials exactly, but whether it could sit alongside them in the same campaign without looking like it wandered in from somewhere else.
What it reads
A brand profile the platform extracted itself, from a URL or a PDF you provide, structured as named tokens: palette, typography, tone, values, entities. Identity checks the work against that profile, never against a rule someone typed from memory.
Whether the work's visual identity, palette, and graphic elements read as the same brand described in the profile.
Whether the emotional register and narrative mood match the brand's own established voice.
Whether the cinematographic or photographic approach fits the brand's established aesthetic.
Shot types, angles, framing, and compositional conventions checked against how the brand typically constructs a shot.
Whether the work meets the production quality standard the brand's own materials imply.
What it doesn't do
Allows creative flexibility
Alignment is not duplication. A shot does not need to match a brand asset pixel for pixel to belong to the brand universe.
Uses your current brand source
The brand profile it checks against is extracted from your source material, not a style guide someone summarized once and never updated.
Measures brand independently
Identity never reads the brief text. A campaign that is on-brand but off-brief still scores accurately on both signals separately.
Where it shows up
Check an asset against your own brand profile
Palette, tone, and style, each scored on its own dimension.
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